Swedish architecture studio ASKA designed a set with terracotta colours, architectural shapes and real sand to create a sense of escapism for live interviews conducted during Stockholm Design Week.
The backdrop was created for PR company Trendgruppen's Design TV initiative, which was shown as a part of the Swedish capital's annual design week.
The 15-minute daily live episodes were conceived as a way of reaching an audience that, due to the coronavirus pandemic, were unable to attend the fair this year.
A sculptural, terracotta-coloured sofa stands out against the peach background colour
Reflecting the fact the much of the audience may be stuck at home, ASKA aimed to envoke a sense of escapism for the Design TV viewers.
"Since we haven't been able to travel for a while now we believe that the longing for exotic atmospheres is getting stronger ? and we wanted to respond to this desire," ASKA co-founder Polina Sandström told Dezeen. "The choice of colour therefore goes in tones such as peach, beige and terracotta, and the soft forms are inspired by the organic curves found in the Mediterranean area."
Linnea Legerfors and Polina Sandström of ASKA were interviewed by Stefan Nilsson for the live show
The set also featured architectural shapes and a curated selection of glass, steel and ceramic accessories, as well as a pile of sand to underline the travel theme.
The studio started the project by deciding on an angle and frame for the digital recordin...