The minimalist, utilitarian interior of this store in Copenhagen by local studio Aspekt Office provides a neutral backdrop for the colourful clothing and homeware that it sells.
Located on Niels Hemmingens Gade where it meets the city's pedestrian shopping street Strøget, the OCE concept store occupies a building that dates back to 1736.
Products are displayed across white and coral-coloured shelves in the home department
OCE stands for objects, clothes and experiences, in reference to what's on offer in the lifestyle brand's roughly 50 Chinese stores and its growing number of European outposts.
Terkel Skou Steffensen and Hans Toft Hornemann of Aspekt Office were asked to create an interior for the brand's Copenhagen store that would help to attract Scandinavian customers. The steel storage units blend in with the white walls
"The design requirements for the new store were clear and concise," said the studio, which has provided creative direction for OCE for several years.
"OCE wanted us to create a Nordic atmosphere and add a Scandinavian look, feel and expression to their brand, to be able to attract Scandinavian costumers. That was paramount."
An oak-panelled service counter provides visual warmth within the otherwise industrial space
The studio decided to divide the store into different zones, one dedicated to fashion and the other to homeware.
Upon entering at ground floor level, customers are greeted by an oak service counter that provides a warm...