ASSEMBLE by Réel Shanghai store, China shopping architecture, Chinese Kokaistudios photos
ASSEMBLE by Réel Shanghai Shop
28 Dec 2022
Interior Design: Kokaistudios
Location: Shanghai, People’s Republic of China

Photos by Dirk Weiblen
ASSEMBLE by Réel retail design
ASSEMBLE by Réel: When Dynamic Angles Meet ?Urban Fragments?
For the most recent expansion of multi-brand store, ASSEMBLE by Réel, Kokaistudios applied a minimalist approach of angled partitions and contrasting materials. The resulting interiors suggest pathways through three distinct areas, each characterized by a subtle architectural style.

ASSEMBLE by Réel in Shanghai, China
In 2022, Kokaistudios returned to Réel Mall in Shanghai?s central Jing?an district, where luxury designer multi-brand store ASSEMBLE by Réel has recently expanded to the location?s first floor. With an overarching theme of ?urban fragments,? the concept applies a minimalist approach to build on a preexisting design language of city motifs devised by the studio in 2018 for the retailer?s third floor menswear store. In this newly opened womenswear space, architectural elements spanning industrial to classical are offset by dynamic angles that create a clear directional flow, as well as materials including natural wood and glazed lava stone. The 480 sqm space features two primary entrances: the first incorporates an external facade and is positioned directly opposite Jing?an Park, while the second is open plan and located inside...