At The Audo hotel "you can purchase everything you see"
Copenhagen's The Audo is a hybrid hotel and furniture showroom says Menu founder Bjarne Hansen, in this video produced by Dezeen for the AHEAD awards.
The Audo, which was awarded the title of New Concept of the Year at the 2019 AHEAD Europe hospitality awards, is a 10-room hotel in Copenhagen that Danish design brand Menu designed with architecture studio Norm Architects.
It doubles as a headquarters and flagship showroom for the brand.
The Audo is a hybrid of a hotel and a furniture showroom in Copenhagen
Menu's range of furniture, lighting and home accessories is featured throughout the property, alongside pieces from other brands which are also available for purchase.
"One of the things that distinguishes The Audo from many other places is that you can go in and experience products before you want to buy them," said Hansen in the video interview, which was shot by Dezeen at White City House in London. "You can actually purchase everything that you see, from floor to ceiling to furniture. We have 20 brands that are using The Audo as their showroom."
The hotel was awarded the title of New Concept of the Year at the AHEAD Europe hospitality awards
Alongside the hotel rooms, the Audo also has a variety of flexible public spaces that can be reconfigured for different activities, including a library, a restaurant and a design shop.
"Our thought from the beginning was that it should be possible to use the rooms for as many different purposes as possi...
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