Atelier Intimo Flagship, Shanghai Retail Interior, Chinese Architecture Development, Images
Atelier Intimo Flagship in Shanghai
1 Mar 2021
Atelier Intimo Flagship
Designers: O&O Studio
Location: Unit 841, Renmin Fang, Huai Hai Lu, Shanghai, China
Sabados (Saturday)

?Despite your coldness your beauty scatters its wonders across the years.? Quoted from the poetry written by the Argentine Jorge Luis Borges – the cycles and intervals of time and space, the transition between fantasy and existence. Within all the acts and dreams, we are just human beings but with no limitation to our strong belief, as per Atelier Intimo?s story behind their latest Year 2020 product range.

Origin

In year 2020, the unprecedented epidemic and various natural crisis had brought a lot of new insights for many of us. Atelier Intimo?s first Flagship, designed by O&O STUDIO, is located on one of the busiest retail streets in Shanghai – Huai Hai Road. O&O took a bold step, led and created a new and extraordinary retail space for the lingerie brand. Taking inspiration from the epidemic, both the Flagship and Atelier Intimo?s new product range are built upon the concept of ?Rebirth of the Scorched Earth?, with the view of integrating the nature?s healing power to influence and give new hope to human beings. O&O Studio wanted to craft a dramatic space that brought in and allowed visitors to spend a moment to look up, imagine and fantasize in such time and space on the pro...