Italian architect Piero Lissoni has been named as the new artistic director of B&B Italia, as the furniture brand looks to overhaul its global image.
Having created several designs for B&B Italia over the past four years, Lissoni will now be responsible for developing the visual identity and "stylistic code" of the 54-year-old Italian company.
The news comes a year after the departure of chairman Giorgio Busnelli, son of the late B&B Italia founder Piero Ambrosio Busnelli. This effectively ended the Busnelli family's link to the brand.
Lissoni joins at a pivotal moment, as B&B Italia looks to start a new phase in its history.
"We are delighted and proud to welcome Piero Lissoni in the B&B Italia family and we are eager to start a new and important evolutionary chapter for B&B Italia with him," said CEO Gilberto Negrini. "We are confident that Piero will embody the values that since 1966 represent the brand: design, culture, innovation technology and research, contemporary lifestyle."
Collaboration began in 2017
Lissoni runs an architecture and design practice with offices in Milan and New York. With a specialism in high-end hotel and residential projects, his portfolio includes the Conservatorium Hotel in Amsterdam and the Grand Park Hotel in Croatia.
The architect has worked with many prestigious furniture brands in his career, including Cappellini, Alessi, Flos, De Padova and Kartell, and he is already creative di...