Balenciaga has released its Fall 2021 fashion collection in the form of a video game, which sees players travel through a wonderland-style future world, passing avatars dressed in ripped jeans and metal-armour boots on the way.
The Afterworld: The Age of Tomorrow video game is structured in five different levels, or "zones", which the player simply has to walk through, following a predetermined path of glowing arrows.
The journey starts out in a Balenciaga retail store, before players exit onto a city street and hop onto a bus, which takes flight and warps into thin air.
Participants are then transported to another outdoor environment where they are directed through a series of abandoned concrete structures, and towards a dark forest opening. A white rabbit leads players through the forest to a "secret rave". Balenciaga presented its Fall 2021 fashion line in the form of a video game
Upon leaving the forest, players traverse upward steps through winding caves to the top of a rocky cliff, where an avatar dressed in knight's armour pulls a sword from a stone.
This action seems to explode the rockface to reveal an opening to a red-rock mountain, which the player is directed to walk over until they reach a sunset, where the game closes.
A blank screen with a pulsating circle in the centre appears where credits would usually be shown, with the words "breathe" and "hold" printed across the circle to encourage the player to participate in a...