Luxury fashion house Balenciaga has launched its Spring Summer 2022 collection with a fake red carpet event followed by a short film showing The Simpsons characters dressed in the brand's clothing.
Balenciaga hosted the film premiere-style red carpet event at the Théâtre du Châtelet in Paris on Saturday 2 October to mark the return of physical runway shows and reveal its Spring Summer collection.
Balenciaga created a film premiere red carpet to showcase its Spring Summer 2022 collection
A tented space with a bright-red carpet and paparazzi press pit was built outside the theatre, which led into the auditorium where the Simpsons film was premiered.
Prior to the red carpet event, regular guests, including fashion press and buyers, were seated inside the theatre, where they watched a live stream of the celebrity invitees arriving. Alongside the celebrity invitees, a mixture of models and friends of the fashion brand walked the carpet and posed for pictures dressed in the brand's Spring Summer 2022 collection.
Only once they were ushered into their seats inside the theatre did the high-profile celebrity guests realise that their trip down the carpet was the brand's official runway show.
The red carpet event was live-streamed into the nearby theatre
"I've wanted to do a premiere concept where the guests would be the show for many seasons," said Balenciaga creative director, Demna Gvasalia in a recent interview with Vogue.
"It was nice to have a social occasion...