Fashion brand Balenciaga has renovated its flagship store in London, which features aged and distressed surfaces and exposed construction elements.
Located on Sloane Street, a luxury shopping destination in West London, the flagship store debuts Balenciaga's new concept for its retail locations.
Top: Balenciaga has reopened its flagship store on Sloane Street in London. Above: the store was renovated with a "raw architecture" concept
Spread across two floors and totalling 722 squares metres, the newly renovated space was informed by building sites, according to the brand.
"It introduces a new concept we are calling Raw Architecture," a Balenciaga spokesperson told Dezeen. "It has elements of construction sites, civil engineering projects, and abandoned spaces, but balanced with finer details." The interior of the store was clad in distressed and patinated concrete
The exterior of the store sets the tone, with large floor to ceiling windows set between bands of aged concrete that aim to tie the storefront to adjoining structures.
Inside, distressed concrete predominantly covers the walls, floors and ceilings.
Columns have cracked and stained surfaces
Stained and cracked columns are spaced across the patinated concrete floors, creating the look and feel of a construction site.
Where not finished in concrete, the floors are fitted with large glass panels that reveal the rubble, debris and construction waste strewn across the ground beneath.
A glas...