A group of graduates from the Icelandic Academy of Arts have traced the global journey of a single banana to showcase the complexity of the food exportation process.
Presented at the DesignMarch event in Reykjavík, the project aims to highlight the reductive nature of food labelling, which the designers argue is not representative of the process of shipping products across the world.
They particularly wanted to tell the journey behind the "made-in" label, which only shows consumers the item's country of origin.

"Taking on a journey for material processing and transport in a truck, train and giant vessel, over thousands of kilometres, we are left with a tiny mark, a sticker, a label carrying the oh-so-intimately acquainted 'made-in' title naming one single country," the designers told Dezeen. "As familiar as the tag has become, as insufficiently representative it is for our increasingly interwoven and global trading patterns," they explained.

The passport has a traditional booklet format with the Ecuadorian embassy logo on the inner page. It also features a page which lists a bespoke identity number, species and region, as well as the banana's length, width and curl.
It is complete with country stamps to mark the banana's journey through various ports, including Portugal, Panama and Rotterdam.

By creating a passport for a banana, designers Björn Steinar Blumenstein and Johanna Seelemann wanted to make a document that highlighted not only...