Bang & Olufsen has unveiled its Beovision Harmony television, which can fold down into a sculptural form when not in use, at Milan design week.
The Beovision Harmony sits low on the floor, with two oak and aluminium covers partially obscuring the black screen.
When the TV is turned on, these panels fan out "like a butterfly opening its wings" and the thin OLED screen rises above them, to what is described as a perfect viewing height.
Bang & Olufsen designed the Beovision Harmony television to blend into living spaces
Like Samsung's 2017 Frame television and LG's rollable television, the Beovision Harmony is designed to blend into the decor of a living space and eliminate the black void of the screen.
"The presence of a big screen is rarely a welcoming addition to living spaces," said Bang & Olufsen executive vice-president of brand and markets John Mollanger. "With Beovision Harmony, we wanted to create a meaningful object for interior that reduces the visual presence of the TV and transforms it into something that people will develop an emotional attachment to."
When turned off the screen is partially hidden by two panels
The Beovision Harmony's panels also contain the sound system, and the grading pattern on the front is actually designed to optimise acoustic performance.
The launch of the television continues a trend for invisible technology that blends into the background. Panasonic is also displaying a prototype in this vei...