Linehouse was commissioned to create a new branded architectural language for ???BAOBAO, the first of many stores to line the streets of China and the US, selling the traditional Chinese street food baozi - steamed bread buns filled with meat, vegetable or sweet stuffing.

© Dirk Weiblen

Architects: Linehouse

Location: Shanghai, China

Graphic Designer: Evelyn Chiu

Area: 62.0 sqm

Project Year: 2015

Photographs: Dirk Weiblen, Olivier Hero Dressen

© Dirk Weiblen

Linehouse was commissioned to create a new branded architectural language for ???BAOBAO, the first of many stores to line the streets of China and the US, selling the traditional Chinese street food baozi - steamed bread buns filled with meat, vegetable or sweet stuffing.
© Dirk Weiblen

Linehouse created a spatial narrative that married with the brand?s ethos: from garden to plate, using the freshest vegetables in handcrafted baozi. In doing so they played with the concept of inserting a glass greenhouse building for the exhibition and growth of plants.

Plan

Linehouse proposed a series of house frameworks. The chefs occupy the greenhouse and their performance of rolling, handcrafting and steaming the baozi is framed by this insertion. At high level, a shelf wraps the framework with drooping greenery and branded ...