Arch2O.com

Arch2O.com - Architecture & Design Magazine
New York-based Slade Architecture has designed the first ever Barbie Flagship for Mattel. The 35,000 square foot store holds the world?s largest and most comprehensive collection of Barbie dolls and licensed Barbie products, as well as a range of services and activities for Barbie fans and their families.
Courtesy of Slade Architecture
Mattel wanted a store where ?Barbie is hero?; expressing Barbie as a global lifestyle brand by building on the brand?s historical link to fashion. Barbie Shanghai is the first fully realized expression of this broader vision. Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop creative concept, identify project location, explore featured activities and identify creative partners. Courtesy of Slade Architecture
Slade Architecture led the design including the exterior, interior, fixtures, and furnishings. Slade?s design is a sleek, fun, unapologetically feminine interpretation of Barbie: past, present, and future.
Courtesy of Slade Architecture
For the new façade, Slade Architecture combined references to product packaging, decorative arts, fashion and architectural iconography to create a modern identity for the store, expressing Barbie?s cutting-edge fashion sense and history.
Courtesy of Slade Architecture
The façade is made of two layers: molded, translucent polycarbonate interior panels and flat exterior glass panels printed with a whimsic...