The founders of film and animation studio Factory Fifteen have revealed how they fused Japanese pop culture with sports references to develop a frenzied promo video for the Tokyo 2020 Olympics.
As the trailer for the BBC's media coverage of Tokyo 2020, the one-minute video takes viewers on a fast-moving journey through different city scenes, featuring everything from J-pop and anime to Japanese toys and street signage.
The film starts on the streets of Tokyo, where a kiosk features merchandise relating to skateboarder Sky Brown
Factory Fifteen directed the video, which was produced by film agency Nexus Studios and released under the BBC Creative brand with the title, Let's Go There.
Studio founders Kibwe Tavares, Jonathan Gales and Paul Nicholls told Dezeen their aim was to use "a heightened sense of reality and fantasy" to weave the story of British athletes into Tokyo's already vibrant culture. "The film brings the Olympics into everyday Japan," said Gales.
"The fact that no one can go to Tokyo to visit for the Olympics was a big part of the conversation early on," he explained.
"We wanted people to be really excited, even though they can't be there. That's why we decided to snapshot vignettes of normal everyday scenes in Tokyo. We want people to be wowed ? to question whether that's what Tokyo is really like ? and to have an emotional attachment to the drama."
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