It is necessary for a designer to observe the lifestyle and needs of the people and to sense the change of the trends. At the very beginning of kidsmoment project,[...]

© Yue Ping
It is necessary for a designer to observe the lifestyle and needs of the people and to sense the change of the trends. At the very beginning of kidsmoment project, RIGI did a number of researches of children fashion. Different from adult fashion, the fact is that the behavior of children clothes shopping is controlled by parents. From this point of view, it could say the children fashion business is built on a kind of social relationship. Designer thus developed a key word of this project, which is trust. The idea is delivering a clean, pure and joyful space, a trust atmosphere. By increasing the display efficiency and controlling the materials and color, create an attractive retail space with home feeling. © Yue Ping
RIGI designed a member zone and kids experience zone strategically to increase the customers? loyalty. The member could found children side-line products such as stationery in reasonable price. And lots of interesting details are added to several corners, a height mark on the wall, and a blackboard paint wall for children doodling. All of these design details are results of designers? thinking, which is how to build the connection between the brand and the customers.
© Yue Ping
The scale of fixture is tailored to fit both adults and children. Following the products? category logic,...