A glucose-rich paper touted as an "energy drink for bees" has been developed by the Polish office of marketing agency Saatchi & Saatchi, together with local bee conservationists.
Saatchi & Saatchi Interactive Solutions Warsaw and City Bees created Bee Saving Paper to reverse the decline in bee populations, as a result of industrialisation and pesticide use.

The paper is impregnated with glucose and honey plant seeds, giving any bees that stop on it a boost of energy to keep going over long distances where there isn't access to flowers for pollination.
In urban environments where sources of pollen and nectar for bees are scarce, bees can end up dying from lack of fuel.

Saatchi & Saatchi IS Warsaw claims that 222 out of 469 bee species in Poland are on the verge of extinction. It suggests the paper could offer a solution. It describes it as "an innovative, biodegradable material that can be used for many purposes and works like an energy drink for bees".
Bees are attracted to the paper because it is patterned with dots of water-based UV paint. The insects, which can see in the ultraviolet spectrum, read these as flowers.

Saatchi & Saatchi IS Warsaw believes the biodegradable paper could be used to make coffee cup sleeves, tote bags, car-park tickets and picnic plates, giving these disposable items a second life and even making it useful to litter.

"We've managed to develop and produce what is probably the first paper nature would n...