British designer Samuel Wilkinson has revealed the first two designs from new his lighting brand Beem, featuring curved, straight and spiralling lines.
After launching Beem during Milan design week in April, Wilkinson has released the first two LED lamps as part of The Conran Shop's new lighting collection for Autumn/Winter 18.
Called Smile and Curli, the two designs both utilise the latest flexible-filament LED technology, which allows the bulbs to be shaped into playful forms.
Beem's lights utilise the latest flexible-filament LED technology
"Historically lightbulb design has not been a fast-moving field. The same shapes have dominated the market for decades ? largely of necessity, as filament technology has restricted the possibilities for formal variation," said Beem. "Today, however, advances in flexible-filament LED bulbs are enabling designers to pursue radical new directions and develop previously impossible forms ? and Beem is the world?s first brand to indulge this tech-enabled creativity."

The Smile lamp boasts a simple, graphic design, comprised of a single glass bar of light fitted with a flexible filament and attached to a ceramic base. The light comes in three different shapes: a U shape, a smile-like upward curve and a straight line.
The Curli lamp is designed to look like a swirl of light. Inspired by the decorative twist ? or curlicue ? found in calligraphy, it takes the form of a continuous asymmetric coil that curls around the bul...