Surveillance culture and climate change are the focus of the campaign for band The 1975's latest release, which features augmented reality, neural networks and glitchy graphics.
Creative director Ben Ditto worked with a group of designers and coders to create the campaign, which aims to investigate "environmental collapse, surveillance culture and the contemporary nihilism that is present on social media".

Ben Ditto designed the launch campaign for The 1975's latest track
The campaign, which was created to promote the band's new song People, explores a range of "utopian and dystopian" technologies that Ditto felt reflected current issues surrounding privacy, technology and the environment.
"It's zeitgeist and it's now," said Ditto. "We wanted to investigate how you can talk about these terrifying and exciting things in the context of very popular culture," he told Dezeen. The campaign was created with "screenshottable moments"
Designed across several different digital platforms, the campaign comprises a music video, a website and Instagram augmented reality filters that fans can use themselves.
Initially released alongside a climate essay by 16-year-old Swedish activist Greta Thunberg, all the branding for the single is united by a neon-yellow band. This was adapted from the graphic identity created by Samuel Burgess-Johnson for the band's forthcoming album Notes On A Conditional Form.
The campaign was released alongside a...