Benjamin Hubert's studio Layer has designed tactile packaging, a layered fabric face mask and the overall branding for Never Go Alone, a collection that aims to help protect against the coronavirus.
Layer created a face mask as well as a container for hand sanitiser and two for hand wipes ? one for the home and one to use on the go ? for the new brand, which is launching this spring.
Above: Layer designed a portable hand sanitiser. Top image: the products are made from recycled plastic
The studio worked closely with Never Go Alone's founder, Nga Nguyen, and creative director Carl Adelson to design the branding and packaging. It hopes to make sanitary products more attractive to ensure that people carry them with them at all times.
"The hygiene and wellness space is classically either super, super beauty driven and quite lux, or it's really very sterile and medical," Hubert told Dezeen. "And I think there's just a really nice opportunity to create accessible, renewable, sustainable, bright [products] that you want to take with you wherever you go."
Never Go Alone's hand wipes are designed to be taken anywhere
The packaging for Never Go Alone is made from injection-moulded recycled plastic and comes in soft, neutral earth tones with a bright orange accent colour.
Aptly called Edition 01: Sandstone, the products have organic shapes and are made from soft-touch materials to have a tactile feel.
"I'm a big believer in products that should be warm and inv...