Beta Cinema, Ho Chi Minh City Interior Design, Vietnamese Building, Architecture Images
Beta Cinema in Ho Chi Minh City
23 Jul 2021
Interior Design: Module K
Location: Ho Chi Minh City, Vietnam

Beta Cinema
Bold colours, strong geometric shapes and a ?flashback? to the famous buildings of old Saigon come into focus in the new Beta Cinema design in HCMC.

Vietnamese interiors company Module K have completed their first cinema. Located on the ground floor of an existing shopping mall, the 2000 m2 cinema for Beta Media seats 1000 and is aimed at millennials with its Saigon vibe and architectural vocabulary.

Each detail of the design references significant Saigon landmarks dotted around the city: the Municipal Opera House, Ben Thanh Market, Central Post Office, Tan Dinh Church, Paris Commune Square and the small alleys. ?But we gave it a different take,? says Jade Nguyen, director of Module K. ?We captured the iconic features of Saigon and transformed them by stripping details, condensing the basic lines and turning them into geometric shapes. Then we applied a technique of solid colour treatment, as used in graphic design and cartoons, to bring a unifying element.?

The pastel palette, reminiscent of art nouveau, features hues of flamingo pink, sea green and bright orange. The various coloured blocks and cubes transition the different spaces and the stretches of colour give the space a seemingly endless depth. The main entrance features alternating geometric shapes, and a s...