B_FIT smart gym, Jeddah Building, Saudi Arabia Architecture Design Images, KSA Masterplan
B_FIT smart gym in Jeddah
10 Aug 2022
Design: SHED
Location: Jeddah, Saudi Arabia

Photos: SHED
B_FIT smart gym, Jeddah Saudi Arabia
B_FIT is a new standard of smart gym in Saudi Arabia, designed by London-based Shed.

Opening its first site in Jeddah, this is the first of many B_FIT gyms planned in KSA and nearby GCC territories bringing a premium yet accessible smart gym experience to the masses using artificial intelligence, virtual reality, Amazon Alexa and IoT innovations.

Enhanced by the latest smart cardio and strength technology, B_FIT breaks the mould by offering all the benefits of a big box gym without falling on gym stereotypes. In the 40,000sq ft facility, the spirit of movement is captured with an egalitarian approach taking inspiration from the Bauhaus, mid-century modernism, combined with the offbeat individualism typically found in popular athleisure and sports lux fashion brands. The outcome is an inspirational and motivational space that seamlessly pulls gym members through zones from the gym floor, to cardio, to the 25m swimming pool, as well as a co-working space with smoothie bar and the indoor running track.
Shed conceived the overarching brand position, business identity, architecture, and interior for B_FIT, delivering a progressive take for a client with innovation at the heart of the concept. This technology-fuelled gym playground is a good example of des...