Danish architecture firm BIG has designed the 3D graphics that define the identity of this year's 3 Days of Design festival in Copenhagen under the slogan Dare to Dream.
The theme for this year's festival, Dare to Dream, aims to explore how good design can serve an emotional function as much as a practical one.
Copenhagen-based BIG ? which is better known for its buildings and urban planning projects, alongside a handful of product designs ? was tasked with capturing this ethos in its visual identity for the event.
BIG has designed the visual identity for 3 Days of Design 2024
Rendered in the dreamlike style popularised by 3D artists on Instagram, the graphics feature bulbous cloud formations in the shape of furniture.
These float on a sunset-hued gradient that fades from a bright fuchsia hue, which was also used across key design elements such as logos and T-shirts, to a soft peach reminiscent of Pantone's 2024 Colour of the Year. "Ask a designer, architect or interior designer, and they'll tell you that they design more than products, buildings and interiors," the 3 Days of Design (3DD) organisers explained. "They design dreams."
The same fuschia colour is also used across logos and merchandising
The graphic is topped off with the slogan Dare to Dream, written in a bold, dark purple font that diverges from the festival's traditional sans serif.
"For us, it resonated as inspire and be inspired," BIG's lead graphic designer Paula Madrid said in...