Footwear brand Birkenstock has worked with design studio Vinson & Co to create a showroom inside a grandiose Paris apartment, where shoes are displayed in living-room-style spaces.
Nestled amongst the high-end boutiques that line Paris' Rue Saint Honoré, Birkenstock 1774 is a dedicated space for the brand to present special projects and collaborations.
It takes its name from the year that Birkenstock was founded in Germany.

The 170 square-metre showroom occupies a 19th-century apartment, complete with ornate panelled walls, stone fireplaces and wooden parquet floors.
London-based studio Vinson & Co ? who were charged with developing the showroom's interiors ? allowed these features to serve as a backdrop to the brand's shoes, simply adding a selection of new and vintage furnishings to complete the space.
"Birkenstock's brief was to keep the showroom simple, full of light, neutral and with handmade finishes ? they wanted a space that gives them flexibility," Nick Vinson, founder of the studio, told Dezeen.
"I deliberately left the patina of age visible ? to me these qualities are very consistent with a Birkenstock sandal, which age well."

An oak table perched on a wheat-coloured woven rug now centres what would be the apartment's living or dining room. Various models of shoe are displayed on chunky, four-legged stools dotted around the room's perimeter.
A couple of pairs have also been placed intermittently on the dividers of a timber bookshel...