German footwear brand Birkenstock has moved into the bedroom, adapting its shoe design to a collection of beds launched at this year's IMM Cologne furniture fair.
Six different bed frames make up Birkenstock's new collection, like Main, which features mountain sheep's wool, leather and wooden legs
Birkenstock's sleep systems include mattresses, slatted frames and six styles of beds made using the brand's signature mixture of granulated cork and natural latex.
Since the 1930s, Birkenstock has created orthopaedic footbeds by studying the anatomy of the foot and using natural materials and shape to stabilise it.
The upholstered Sao Paulo version has leather piping
The brand has now broadened its focus to the entire musculoskeletal system. It claims the resulting bed systems, which feature a high level of elasticity and individual contouring, promote a more restful night's sleep. "The Birkenstock principles for walking and standing are now being applied to lying and sleeping comfort," said the brand.
"Just as the Birkenstock footbed fits the natural form of the foot, the form of these sleep systems is attuned to the entire body," it continued. "Their exceptional support ensures healthy and restful sleep."
Leather strap details are designed to weather over time, and hold newspapers for bedtime reading
The brand created its beds based on research by Germany's Ergonomie Institut München and worked with the Austrian upholstered furniture manufact...