This bank card by Blond forgoes embellishment in favour of a minimal look to provide a "premium experience" for Revolut users.
The studio was briefed to create the bank cards and packaging for a new premium product by start-up Revolut, which describes itself as a "21st-century banking alternative".

Revolut users make online purchases through an app, which means that the card doesn't need to display a 16-digit number.
Blond, which previously designed a portable cylindrical speaker and wireless charging tray, was keen to set the brand apart from those offering a similar service.

While others often use additional details to differentiate between their standard and premium cards, Blond opted to strip the card of any embellishment. "Other similar premium cards utilise detailing and embellishments in order to elevate the product above the standard option," said James Melia, Blond's creative director.

"We wanted to avoid this dated approach and find a way to achieve a modern premium feel that suits the bold Revolut band," he continued.
To achieve this, the branding was reduced to a single "R" in the top right-hand corner and applied with a printing process known as foil blocking, which is normally used for the Mastercard hologram.

Pentagram's minimal Mastercard logo is located in the bottom corner, while the cardholder's name would be embossed in the usual place across the bottom.
The main surface of the card is created with su...