Blue Beauty Lab, Oceanographic Institute Monaco
Blue Beauty Lab, Oceanographic Institute, Monaco Commercial Real Estate, Interior Architecture Photos
Blue Beauty Lab in Monaco
8 Aug 2022
Architecture: Universal Design Studio
Location: Oceanographic Institute, Monaco
Photos © Loïc Thebaud
Blue Beauty Lab at Oceanographic Institute
The digital x physical micro-format concept store reveals the complex biotechnology and marine conservation at the heart of the L?Oréal owned skincare brand
Universal Design Studio has unveiled its latest retail concept: Biotherm?s innovative Blue Beauty Lab in Monaco. Located in the historic Oceanographic Institute, the by appointment only, micro-format, 30 sqm concept space serves as a destination for buyers and brand ambassadors to learn about the complex marine research and activism at the heart of the L?Oréal owned premium skincare brand. The non-transactional space reflects the mood of brands increasingly looking to physical presence to demonstrate their core values and manifest their brand anchor points through experiential moments.
Universal was briefed to harness spatial design to tell the narrative of Biotherm?s holistic ?Blue Beauty? ethos – a belief in beauty that comes from water and gives back to it, resulting in products that take care of the skin whilst being more respectful of the ocean. Intrinsic to every Biotherm product is Life Plankton: a micro-organism with regenerating properties is sustainably produced by Biotherm using a complex biotechnology process that...
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