Design agency Tangerine worked with British start-up Bluebell to develop a smart monitor, which uses a device attached to the baby's clothing to send alerts to parents through a wearable wristband and app.
Bluebell approached the London-based studio to help it create and market a system that makes it more straightforward for parents to improve their baby's routines and sleeping patterns.

Bluebell's family of connected products comprises a baby monitor, parent wristband, smart hub and app.
These devices allow parents to remotely monitor their baby's activity and wellbeing, and alerts them to any changes requiring their attention.

The start-up's three co-founders are all healthcare professionals, as well as fathers.
Not satisfied with the level of support for parents provided by existing baby monitors, they set about developing a technologically advanced but easy-to-use solution. "Tangerine's challenge was to help the fledgling start-up turn their high-tech idea into a tangible format, a brand and complete customer experience," explained Tangerine.
"This was achieved through the design of a family of IoT [internet of things] products and the creation of a brand proposition with assets that would help to successfully commercialise Bluebell."

Bluebell is longlisted in the wearable design category of the Dezeen Awards 2019, alongside a self-heating smart jacket that responds to changes in temperature and a cordless breast pump that can be worn and used inc...