Drivers of BMW's upcoming iX electric sports activity vehicle will experience an interactive soundscape by movie composer Hans Zimmer instead of traditional engine sounds.
Audio effects by the Oscar-winning composer, whose movie scores include Inception and The Lion King, will include an electronic interpretation of the sound of wind rushing over the car.
"It's like when you're sailing and you hear the wind in the sails," said BMW head of design Domagoj Dukec in a live Dezeen talk earlier this week.
"It doesn't recreate the sound of the engine. It's really a completely new symphony."
The sounds, which will respond to the driver's actions as well as the car's performance and external conditions, will be played through 24 speakers inside the vehicle. Some of the speakers will be embedded into the diver's seat to create an even more immersive experience.
"It's more like you can almost compose the music with the way you drive," Dukec explained. "It's like you create your own music."
The iX SAV will feature a soundscape designed by Hans Zimmer
The soundscapes will be included in the iX SAV as well as the i4 Gran Coupe, which are both due to be launched this autumn.
"Design so far has been quite superficial. It was just seen from a visual point of view," Dukec added.
"But human beings, they have many more senses ? five senses ? and seeing is just 20 per cent. If you want to really create this joy of an experience, you have to...