Bob?s Select bar decorated with liquor lettering
Architectural studio Designreserve has created a liquor store-cum-bar in Sanlitum, Beijing with three rooms that display rare bottles in increasingly intimate settings.
The Bob's Select space is the flagship store for the affordable liquor retailer Bob's Wine, and is aimed at creating a community space in a busy shopping area.
Beijing-based Designreserve collaborated with graphic designer Zhizhi Liu to explore the traditions of communication in liquor culture and merchandise, by creating a facade covered with custom illustrated fonts.
"Most shops on this street use random fonts for their signages, making the street front unappealing and boring," Designreserve co-founder Feng Yue told Dezeen.
"We wanted to create a strong visual identity. So we invited a graphic artist to design special fonts for each major alcohol type displayed on the facade. For us it is a kind of public art."
Bob's Select is the first store owned by Bob's Wine that integrates a bar into the retail experience. Although the store's footprint is small, Designreserve aimed to create a space that allows for easy bottle browsing as well as being comfortable enough to sit and have a drink.
"Previous shops of Bob's Wine are popular for their wide range of bottle selection as well as for their relaxing atmospheres, but the spaces were geared towards retail rather than bar," explained Yue.
"For Bob's Select, we wanted to blur the boundary between liquor store and bar. We did...
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