Promotion: Swedish design brand Bolon is celebrating 75 years of creating luxury flooring and rugs that aim to highlight the "potential in waste".
Launched in 1949 on the premise of "pushing recycling in the design industry" by turning industrial textile waste into premium rugs, all of the brand?s products now contain 68 per cent waste material.
Bolon's products contain 68 per cent waste material
"Recycling is woven into everything we do," Bolon told Dezeen. "In just a few years we have gone from 28 per cent recycled material to 68 per cent by doing what we have always done: we saw potential in waste."
The family-owned brand's manufacturing takes place in a "climate-neutral" factory in Ulricehamn, Sweden, which means that any carbon emissions produced are offset. Rather than have a "green collection", Bolon has instead pledged to ensure all of its products are climate-neutral too.
Bolon's flooring is manufactured in Sweden
"In 2020 we set an ambitious goal to halve our climate impact and ensure that all our products contain at least 50 per cent recycled material by 2028," said the brand.
"This year, we'll surpass our goal substantially and will be able to offer 68 per cent recycled material in all our products."
Bolon has been in business for 75 years
Some of Bolon's recent material innovations include bio-sourced PVC made from pulp and paper industry waste, recycled PVC and recycled chalk deri...