US bike brand Bontrager has launched an improved bicycle helmet that they say is 48 times more likely to prevent concussion than standard foam versions.
The helmets contain a shock-absorbing material called WaveCel that Trek ? Bontrager's parent company ? claims makes them "the most advanced helmet technology ever designed".
WaveCel has a matrix structure with flexible individual cells that absorb the force of impact and redirect it away from the head.
The helmets have been produced in road biking styles, as well as mountain biking and commuter options
The company says that in its testing, WaveCel prevented concussions 99 times out of 100. That is 48 times more often than the norm.
"WaveCel is the most advanced helmet technology ever designed, and these helmets are a big step toward making cycling a safer, more enjoyable experience for everyone," said Trek president John Burke.
However, the company behind a rival technology, Multi-directional Impact Protection System (MIPS), has challenged Trek's assertions, saying it was unable to replicate the results in its own testing.
MIPS is incorporated into bike helmets from several manufacturers, and also targets rotational forces.
Bontrager claims that the helmet prevents concussion 99 times out of 100
"WaveCel represents a significant leap forward for all types of riders, and we are proud

that this technology is exclusively available in Bontrager helmets," said Trek engineer Tony White.
Trek is o...