French designers Rowan and Erwan Bouroullec have increased the size of their Samsung television design, so it now comes in three larger options.
Serif 2.0 is an updated iteration of the TV that the Bouroullec brothers first created for Samsung in 2015.

The design has hardly changed, retaining its distinctive I-shaped profile and flat screen, but now features an ambient mode and is available in a trio of sizes options. Serif 2.0 comes in 43-, 49- and 55-inch models, all bigger than the original 40-inch screen.
"The last year we have been working on a second generation for the Serif TV, originally designed for Samsung four years ago," said the Bouroullecs. "Technology is a matter of evolution and this new release was focused on making it more affordable and exploring wider screens."
The TVs now come with ambient mode, which displays artwork on the screen when not in use. Last year, Dezeen and Samsung ran a competition to design a graphic for this feature. A responsive fish mobile by Swift Creatives was announced as the winner.

The extended Serif product line was unveiled this week at the Consumer Electronics Show (CES) in Las Vegas, while the first made its debut in an exclusive movie created by Dezeen.

Serif has a box-like frame, with a rectangular shell that protrudes from the television screen's edges, forming its "I" profile. The name comes from the projecting elements on lettering written in certain typefaces.
Among the key elements kept...