Dezeen has teamed up with Braun to present a three-episode masterclass series with British designer Ilse Crawford, which aims to mark 100 years of the German design brand by inspiring "good design for a better future".
Called Good Design Masterclass, Braun produced the online series to showcase the three core design principles that it believes creates good design: "simple, useful and built to last".
In the masterclass, Crawford discusses how these three principles can be applied to the current design industry to inspire both young designers to shape the products of tomorrow, and for us all to embrace good design in our day-to-day lives.
Over the coming weeks, Dezeen will publish each of the three masterclass episodes, which are also available to watch on Braun's website. Above: the history of the spoon is one of the topics covered in the first masterclass episode. Top: the masterclass is led by designer Ilse Crawford
Each masterclass explores how design can "make life better for society and the environment," according to the brand.
"As the founding editor of Elle Decoration UK, Ilse has cultivated a reputation for empathetic designs that integrate both the functional and useful," said Braun. "She founded her eponymous multi-discipline design house Studioilse in 2001 and has led respected projects such as New York's Soho House."
In episode two Ilse discusses VanMoof's S3 bike
The series starts by discussing Braun's first prin...