Brdr Krüger's first showroom features soft colours and rococo references
Danish furniture brand Brdr Krüger has opened its first standalone showroom in Copenhagen, with an interior by Bunn Studio that references the history of both the company and the location.
This is the first time in Brdr Krüger's 133-year history that it is showing its entire furniture range outside of its workshop in Værløse.
The new showroom sits at the entrance to Odd Fellow Mansion, a rococo-style property in Copenhagen's old town.
"The historical address matches our heirloom, but we also want to be relevant in the present," explained creative director Jonas Krüger, who is descended from company founders Theodor and Ferdinand Krüger.
The challenge for Bunn Studio was to create an interior that matched the historic exterior, but also providing a contemporary backdrop to Brdr Krüger's modern collections. The studio's response was to create a layering of colours, fabrics and textures. Coloured curtains overlay ornamental wall panels, in shades of yellow, brown, cream and blue.
"It was important for us to elevate, interpret and add depth to the concept," explained Louise Sigvardt, who leads Bunn Studio alongside partner Marcus Hannibal.
"Our initial thought, when we saw the space and the massive windows, was that it reminded us of an LA beach house overlooking the sea in a hazy afternoon light," she told Dezeen.
"We wanted to create a similar sensation of homeliness, but at the same time break the mould of the New Nordic wave.&qu...
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