Brewdog launches beer designed to "remind leaders to prioritise climate-change issues"
Beer brand Brewdog has released a new drink, featuring both a recipe and packaging designed to raise awareness about the impact of climate change.
The beer is titled Make Earth Great Again, in reference to the slogan used by Donald Trump for his election campaign. It features packaging that shows the US president battling a polar bear, and a recipe that uses ingredients from areas affected by global warming.
Brewdog describes the product as a protest against the USA's decision to withdraw from the Paris Agreement earlier this year.
It calls it an attempt to "shake the world by the shoulders and remind leaders to prioritise climate-change issues".
Brewdog ? an independent craft brewery and pub chain based in Scotland ? worked with London duo The Red Dress to draw up the beer's label. It is based on a concept developed by Brewdog creative director Simon Shaw. The illustration, which features a style reminiscent of comic strips, shows Trump as a weaponised robot. He appears to be taking fire at a polar bear ? an animal often used in campaigns against climate change.
For the beer's recipe, Brewdog picked ingredients that are directly connected to climate change. It is made using water sourced from melting Arctic ice caps, as well as Arctic cloudberries, which are now classified as an endangered species.
These were used to create a Saison pale ale ? a brew that is fermented at a greater heat than any other style of beer ? in a nod to global warming.
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