The Brexit Party will receive a lot of votes in the UK's upcoming European elections thanks to clever graphic design, says Ben Terrett, the designer behind the award-winning gov.uk website.
In a post on Instagram, the British designer praised the arrow-shaped logo adopted by the newly formed pro-Brexit political party, which is led by former UKIP leader Nigel Farage.
On the voting slip, this arrow ? which also resembles a house on its side ? points directly at the box where you mark your vote.
Terrett described this as "a very clever piece of graphic design", even though he said he hates both Brexit and Farage.
"I just voted in the Euro elections (postal) and here's a thing: it's a massive arrow pointing at the box where you mark your X with the word BREXIT written in big font," he wrote. "That's going to get a lot of Xs. A helluva lot of Xs."
Brexit Party logo creates "unfair advantage"
Terrett won the Design Musuem's Design of the Year prize in 2013, with his simple and easy-to-navigate design for gov.uk, the UK government's website. He is also a Royal Designer for Industry and a trustee of D&AD.
He is not the first person to draw attention to the way the Brexit Party's logo sits on voting slips.

 

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A post shared by Ben Terrett RDI (@benterrett) on May 10, 2019 at 11:52am PDT

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