Bulgari Shanghai flagship store, Plaza 66 Nanjing Road Shop, Contemporary MVRDV Chinese Architecture Photos
Bulgari Shanghai flagship store by MVRDV
12 December 2021
Design: MVRDV, The Netherlands
Location: Shanghai Plaza 66, Nanjing Road, Shanghai, China
The façade employs the same cornice motif that is used across MVRDV’s designs for Bulgari, forming layered panels that produce an Art-Deco-inspired pattern:

photograph © Bulgari
Bulgari Shanghai retail façade design by MVRDV
Rotterdam, December 2021- A jade façade made from recycled champagne bottles: MVRDV completes Bulgari flagship store in Shanghai
Shanghai Plaza 66 ? one of the largest and most popular shopping malls in Shanghai ? is now the home of a new Bulgari flagship store at Shanghai?s Nanjing Road. The new store features a green, jade-like façade designed by MVRDV, made from brass and recycled champagne, beer, and other glass bottles. Inspired by a medley of influences, from the original Bulgari store in Rome to Shanghai?s unique Art Deco architecture, the project is innovative and sustainable, yet remains true to the heritage of both Bulgari and Shanghai. The façade takes on the materiality of fine jewellery with panels that resemble China?s most precious stone, Jade:

photograph © Bulgari
Bulgari Shanghai is the third flagship store façade in MVRDV?s ongoing partnership with the luxury Italian jewellery brand. Like the previous designs, the Shanghai project makes use of a visual motif inspir...