British fashion brand Burberry has installed a pop-up store that reflects a surrounding mountain range on Jeju Island, South Korea, for its latest outerwear clothing collection.
Nestled at the foot of the Halla mountains on Jeju Island, The Imagined Landscapes Jeju is part of a series of Burberry outerwear pop-ups around the globe.
Burberry has created a series of pop-up shops for its outerwear collection
Made from plywood, timber and a reflective polycarbonate mirror material, the design is intended to marry nature with modernity and with the brand's contemporary identity.
The structure's undulating facade reflects the sky above and the nearby rolling hills, and also resembles the contour lines drawn to indicate elevation on topographic maps. The South Korean store reflects the surrounding Jeju Island countryside
"Its shape and reflective surfaces seamlessly merge with the beautiful natural surroundings, sitting at the foot of the majestic Halla mountain," the brand told Dezeen.
"Mountainous terrain is reinterpreted with modernity, as this imaginative structure is sculpted by architectural contour lines inspired by maps."
Visitors enter into an immersive space where clothes are displayed
Once inside, customers step into a room that displays the brand's outerwear campaign and features an introduction to the work of three digital artists: Maotik, Cao Yuxi and Jiayu Liu.
A second room hosts the fashion house's collection of seasonal coats and jackets. Item...