The design studio behind the Fitbit has revealed its latest wearable product ? a device that aims to prevent rape by increasing users' awareness around consent.
New Deal Design's Buzz wearable is a sensor-enhanced bracelet that monitors a person's capacity to consent, and shares that information with their date or friends.
To design the product, the studio worked with specialist Jennifer Lang, a gynaecologist with a background in assisting victims of sexual assault, and her business partner Robert Kramer.
The duo had seen that there was a high correlation between incidences of sexual assault and heavy drinking on US college campuses, and thought that could form the basis for a new preventative technology.

"They came up with this idea that maybe we could tie it all together and create some kind of alert system," New Deal Design head Gadi Amit told Dezeen. "We took it to the next level." "We wanted the system to intervene a lot earlier in the story of the night and create a positive tool for partners to start having a discussion about capacity to consent a lot earlier."
Buzz is designed with college and older high-school students in mind. The device focuses on blood-alcohol level because, of all the complex factors around sex and consent, drunkenness and its effect on the capacity to consent are the easiest to quantify.
"There are a lot of ambiguities and grey areas and miscommunications," said Amit. "These are young folks essenti...