New bathroom products brand By Humankind aims to eliminate plastic waste through more sustainable products such as refillable deodorants and dehydrated mouthwash.
The New York company, which calls itself "a direct-to-consumer personal care brand dedicated to reducing single-use plastic waste in the products we use every day," offers subscription refills so customers don't have to buy new bottles.

By Humankind's co-founders Brian Bushell and Joshua Goodman want to make cutting down the amount of disposable plastic in people's daily routine easy and attractive.
They started the brand after Bushell visited Thailand and was horrified by the ocean plastic pollution he saw there.
"Anyone who subscribes to our first three products, deodorant, shampoo, and mouthwash, will eliminate 2.2 kilograms of single-use plastic waste from entering the environment, over a 12-month period," claimed Goodman, who previously worked as an online fundraiser for Barack Obama's 2008 and 2012 presidential campaigns.
The deodorant and mouthwash come in refillable containers that have a lifetime guarantee, but can be recycled if required.
Refills, dubbed "kindfills" by the brand, come in paper pods made of biodegradable paper and shipped in envelopes made from recycled materials.

In order to make the deodorant less wasteful, it arrives in a solid stick that slots into the refillable container.
The shampoo and mouthwash have been specially formulated to be as concentrated ...