Calvin Klein to close and rebrand yellow New York store by Raf Simons
The Calvin Klein flagship store in New York City that fashion designer Raf Simons decked out in yellow is set to close, following news that he is leaving the brand as creative director.
Located at 654 Madison Avenue, the Calvin Klein flagship was overhauled by Simons and American artist Sterling Ruby in 2017 after the Belgian designer to the helm of brand in 2017.
But it will now close after less than two years, with Simons departing eight months ahead of the end of his contract.
"The 654 Madison Avenue store will be closing in spring 2019," said a statement from Calvin Klein. "The company is evaluating options for future retail locations, and will also be unveiling new consumer experiences both online and offline." The store's bold new interior, featuring yellow surfaces and scaffolding, was unveiled shortly after Simon's appointment as Calvin Klein's chief creative officer. His first collection for the brand, named Fall 2017 205W39NYC after the address of its Manhattan headquarters, was also presented here.
Calvin Klein will also relaunch the 205W39NYC arm of the business under a new name, design approach and creative direction.
Simons made a splash when he was appointed to the role, enlisting Ruby to help put his mark on the flagship store ? where he presented his debut collection against the yellow interiors.
The bright colour appears to glow through the tall windows of the building's pillared, masonry exterior, and even its concrete floors insid...
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