When ArchDaily published ?Live on the Edge with OPA?s Casa Brutale? in July of last year, we expected it to be popular on our site, but few anticipated exactly how much attention the project would receive?enough to secure a position in the top 10 most read articles on the site in 2015. But what happened next was perhaps more astounding. By the end of the week, the project had been picked up by the gamut of non-architecture news outlets ranging from Slate to Yahoo to CNET to CNBC. For a few short days, it became difficult to traverse the wild expanses of the internet without a sighting of the project?s lead image, typically accompanied by a hyperbolic headline along the lines of ?This Beautiful, Terrifying House is Literally Inside a Cliff.?
Courtesy of OPA

When ArchDaily published ?Live on the Edge with OPA?s Casa Brutale? in July of last year, we expected it to be popular on our site, but few anticipated exactly how much attention the project would receive?enough to secure a position in the top 10 most read articles on the site in 2015. But what happened next was perhaps more astounding. By the end of the week, the project had been picked up by the gamut of non-architecture news outlets ranging from Slate to Yahoo to CNET to CNBC. For a few short days, it became difficult to traverse the wild expanses of the internet without a sighting of the project?s lead image, typically accompanied by a hyperbolic headline along the lines of ?This Beautiful, Terrifying Ho...