London's Somerset House has opened The Lore of Loverboy exhibition, which celebrates a decade of the genderfluid fashion house founded by designer and illustrator Charles Jeffrey.
According to Somerset House, the exhibition explores the trajectory of the Loverboy brand from its inception to the present day. Providing an immersive insight into creative production, industry and spectacle, it also aims to cover the full spectrum of Jeffrey's artistic output.
The exhibition includes custom designs and archival artefacts, as well as newly commissioned works and collaborative projects.
The Lore of Loverboy has opened at Somerset House
"It's not just about celebrating 10 years of Loverboy; it's about sharing our approach to fashion; being creative, approachable, and not taking ourselves too seriously," said Jeffrey. "We're here to shine a light on what we've built and to show that if we can do it, so can you. Visitors can expect to see our journey, our quirks, and have a good laugh along the way," he continued.
"It's about making fashion accessible and fun, reminding everyone that at the end of the day, it's about expressing who you are."
The exhibition chronicles Charles Jeffrey's work
Located within the Terrace Rooms of the building's South Wing, the exhibition follows a chronological format and has been divided into three distinct spaces ? Initiation, Ritual and Manifestation.
Each space is characteristic of the Loverboy brand's striking use of pat...