Featuring linoleum floors, Formica walls and a deep red basement, this London eyewear store by Child Studio takes inspiration from peep shows and other "peculiar Soho specialities".
Perched on the corner of Marshall Street in London's Soho neighbourhood, the store for eyewear brand Cubitts occupies one of the early 19th-century buildings that line the area's narrow streets.
Black and white checkered linoleum flooring features throughout the store
The store is spread out over a small ground floor and basement space lined by a narrow staircase.
In terms of practical requirements, the store needed to incorporate a display of the 100 different coloured acetate chips that customers can choose from to create bespoke frames.
London-based Child Studio designed the space to reflect the history of the area and create a customer journey that would encourage people to explore the basement. A wall-mounted display case holds 100 different coloured acetate chips
"Cubitts wants each of its shops to have a unique design reflecting the history of the local neighbourhood," Child Studio co-founder Alexy Kos told Dezeen.
"The brand has a strong connection to London, where its glasses are made, and to modernism as the guiding principle to its design aesthetic."

To design the interior, the studio drew upon Soho's colourful reputation for massage parlours, adult cinemas and sex shops in the postwar era.
"Gambling, drinking, religious and political dissent, clubb...