Six interweaving "petals" encase the facade of Dior's store in Geneva, Switzerland, which has been designed by Pritzker Architecture Prize-winner Christian de Portzamparc.
The Dior store's expressive facade elements echo those of its Seoul flagship store ? also designed by French architect De Portzamparc ? that similarly draws on fabrics used for Dior's creations.
Six interweaving "petals" wrap around the store's facade
"Between these veils, the glass walls let the sun?s rays penetrate in a captivating interplay of light and shade, a poetic dialogue between the inside and outside," Dior said.
"At night, the lighting appears to filter ? through the elegant resin shells ? transforming the building into a majestic urban lantern." Display cases line the facade at street level. Photo by Serge de Portzamparc
The facade elements rise up from the building's base widening at their centres before tapering towards the building's roof.
Behind them, floor to ceiling openings wrap around the building ? revealing the building's six floors and providing views into the interiors. Additionally, a series of display cases decorate the facade at street level.

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Inside, the spaces were finished with neutral-toned surfaces and wood panelling, which is set off by the colours and patterns of Dior's spring-summer 2024 collection.
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