CIA rebrands to encourage diversity but identity of logo designer remains top secret
America's Central Intelligence Agency has unveiled a new identity aimed at attracting more diverse employees but has refused to disclose the designer behind its new look.
The redesign attracted speculation and ridicule on social media, with artist Ryder Ripps, who has previously designed for Marc Jacobs, Kanye West and Grimes among others, appearing to take credit for the redesign in an Instagram post.
However, the CIA has denied his involvement, telling GQ magazine: "As CIA?s new website states, we're looking for people from all backgrounds and walks of life to work at CIA, but this individual had absolutely nothing to do with our website redesign."
In a scheduled call with a spokesperson at the CIA's headquarters in Langley, Virginia, Dezeen failed to establish the identity of the mystery designer, with the agency refusing to give on-the-record information. Top image: the new CIA logo. Above: the redesigned website aims to attract people from different backgrounds
The lack of reliable intelligence on the redesign led to speculation on social media after the CIA announced its rebranding on 1 January with a Twitter post stating: "New Year. New Look".
The CIA website now has a clean, sans-serif typeface, identified by Twitter user Alex as GT America Expanded, as well as a new abstract logo with a background of fractal lines and a border formed of the words Central Intelligence Agency.
It includes an updated careers section featuring images of CIA employ...
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