Consumer goods company Unilever has launched Cif ecorefill, a concentrated cleaning product that can be diluted at home within a refillable spray bottle, to reduce plastic use.
The Unilever product comes as a 10-times concentrated formula, which requires much less packaging than the regular size bottle.
Shoppers buy one spray bottle containing a Cif household cleaning product, which they can then refill with the concentrate.
If the trigger spray breaks on the bottle, Unilever will deliver a replacement free of charge.
Cif ecorefill uses 75 per cent less plastic 
Once the original bottle of cleaning product is finished, users can attach the Cif ecorefill to the bottle to release the highly concentrated product into the bottle, which they then fill with water to dilute. In addition to being made with 75 per cent less plastic than a spray bottle, diluting the product at home amounts to 97 per cent less water being transported, 87 per cent fewer trucks on the road, and therefore a reduction in carbon emissions.
Unilever aims to produce all its ecorefill and spray bottles from 100 per cent recycled plastic by the end of 2020.

"The launch of Cif ecorefills is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes," said Gemma Cleland, vice president of homecare at Unilever.
"Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positiv...