Skate ramp-style fitting rooms and church-like archways feature inside this menswear store in Shanghai, which Kokaistudios has designed to reflect the "eclecticism" of city life.
Assemble by Réel, which sells high-end menswear, has been designed to take customers on "a journey through an eclectic, curated assortment of styles and lifestyles".

The 1,037-square-metre store occupies the third floor of a mall on the western end of Nanjing Road, Shanghai's main shopping street.
Local architects Kokaistudios were charged with developing the store's interiors, and decided to carve up the open-plan space with structural interventions based on archetypal city sites like a gallery, church, public park, and skatepark.

"On a functional level, compartmentalising the otherwise expansive space creates a carefully constructed circulation, with the store's layout designed to take shoppers on a journey of discovery both literal and figurative," explained the studio. "With anchors and waypoints that speak to the metropolis itself, Assemble by Réel abstracts and condenses cities, celebrating the myriad lifestyles they harbour."

The studio has created a church-like setting towards the entrance of the store by erecting a sequence of timber-framed archways and display stands crafted to resemble blocks of travertine stone.

This is followed by a skatepark-style area where streetwear collections will be presented. Intended to appear as a "palpably ...