Claesson Koivisto Rune unveils new business concept for entrepreneurial designers
Business news: Swedish architecture and design studio Claesson Koivisto Rune has developed a new business model that allows designers to earn 75 per cent of the proceeds of their products, rather than the standard royalty of five per cent or less.
CKR will launch the concept at Stockholm Design Week next week along with a collection of objects by designers including Nendo, Luca Nichetto and Giulio Cappellini.
"We are very happy to be able to replace the old compensation model with a new concept," said CKR's Mårten Claesson.
The items have all been designed for Smaller Objects, a label launched by CKR in 2015. Designers of objects in the new collection will receive three quarters of the wholesale price of each item sold. Claesson Koivisto Rune's new business model, where designers receive a larger portion of the profit, will accompany their Small Objects label that launched in 2015
The concept is inspired by "sharing economy" business models such as Airbnb and Uber, which provide marketing and transactional services to a wide range of self-employed hosts and drivers.
Designers producing items for the Smaller Objects label will finance the manufacturing themselves, while the label will sell the products via their webshop.
The products will also be available at a small but growing network of specialist retailers, which so far include Austere in Los Angeles, Sempre in Tokyo, Asplund in Stockholm.
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