Vancouver studio Peter Cardew has designed this store in Los Angeles for an athletic wear clothing company to allude to the aesthetic of a gym.
The Reigning Champ store at 115 South La Brea Avenue in Los Angeles features walls covered in white glazed tiles, concrete floors and wooden clothing rails ? simple materials chosen by Peter Cardew to follow the style of a gymnasium.

"In order to connect the customer with the product the design of the Los Angeles store obliquely alludes to the domain of a gym, providing an harmonious setting appropriate for the display of athletic clothing," the studio explained.

"The choice of materials reinforces the relationship to sporting activity with the use of functional and utilitarian white glazed tile as wall and bench surfaces, polished concrete floors, and display fixtures fabricated using western hemlock, a plentiful economic wood with a straight grain efficiency," it added. "All culminating to convey a functional place of activity akin to any effective sporting milieu."

Piles of folded clothes are stored in the base of the wooden clothing racks that are suspended on rails from the ceiling.
The wooden structures, which are braced with metalwork, have wheels fitted the top of the wooden structures so they can be easily moved around the store.

"In keeping with this active rather than passive environment the display fixtures are infinitely mobile being suspended from concrete beams attached to wheele...